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With so many
modern landmarks about, people tent to think of them as just scenery to the
city. But one artist has started showcasing them as fine works.
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--- Stephanie Swift has been producing prints of these landmarks for a while
now, showcasing buildings and signs that both document the past and remind of
lost times. And with major recognition from art festivals and a spot in the
Signed & Numbered gallery, it looks like we'll be seeing more prints in the
future. I got a chance to chat with her about her work and career, the prints
themselves, thoughts on the art scene and a few other topics.
Gavin: Hey Stephanie! First off, tell us a little bit about yourself.
Stephanie: Well, I was brought up in Omaha,
moved to San Diego when I was 19, after a few
years, I moved to San Francisco,
was there for a about 5 years. When was I there. I applied for a job at an
advertising agency called DSW. I thought the job was for their office in San Francisco, but instead it was for here in SaltLake
so I figured, "What the hell," and moved here. I was here for a few
years and then moved to Dallas/Fort Worth for a job and then came back again.
In all of those places I mostly have done design work of some sort.
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Gavin: What first got you into art, and what were some of your early
inspirations?
Stephanie: Well, when I was a kid all I did was draw, and doing
something in art was all I wanted to do. As far as inspiration goes, that's
tricky. It's not one particular art movement or style. A million things inspire
me. I see a photo or hear a song and get inspired. I once based a painting off
of dress patterns I found in the goodwill. In the last 10 years, I guess my
main inspiration is letter press work and the sort of poster work that comes
from places like The Hatch Show Print.
Gavin: Did you seek out any education in art? And if so, what was that
program like?
Stephanie: I never took formal art classes. The only formal training I
ever had was when I was first going into graphic design, I went to San DiegoCommunity College and took graphic
design classes there. I have wanted to take formal art classes, but real life
and paying bills always had to come first, so I have made do with just trying
things out, and so far that's worked. I usually try to MacGuyver my way out of
a creative problem. I still want to take some classes, but, time, etc.
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Gavin: What made you want to go into graphic design as a career?
Stephanie: My dad had a print shop when I was a kid, he had some letter
presses and offset presses, so since I was small, I was surrounded by that type
of thing. When I was 22 I knew I needed to figure out a way to have some sort
of career, and graphic design seemed like the right sort of balance between
something creative and practical.
Gavin: You've worked for a number of companies over the years. What kind
of work have you produced from them, and is there anything we'd recognize?
Stephanie: Let's see, most of the work for big companies has been
internal type of stuff, business to business or trade show type of stuff. I
have designed wallets for Harley Davidson, and ad work for Bad A$$ Coffee,
Gold's Gym, tons of logo work, stuff for 3com, Cisco... too many to mention
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Gavin: What's the process like for you from start to finish on an ad or
product?
Stephanie: The process for an ad or logo or whatever is kind of the same
process I use for my art, except when I do an ad or logo I have a specific end
objective. I get the assignment, procrastinate and find anyway to shut off my
brain, surf the web, take a walk, watch bad TV on the web, etc and then, I get
that AHA! moment. I tell my clients, once I get the that moment, the jobs done,
I just have to physically do it. When I am working on an art piece, it's the
same thing, except I can just let things veer off course more.
Gavin: How did the idea come about to start doing prints?
Stephanie: When I was in Texas, I was working for a small leather
accessories company, wallets, purses, that sort of thing. We were designing our
trade show booth and wanted city scapes for a background. I wanted to make them
look like comic books and that started it. I kept messing with the idea since
then and was doing prints for my sister and friends. Last year, my sister got
me to apply for the Utah Arts Festival, I figured " why the hell not, if I
get in, I get in" I got in, had an “OH CRAP!” moment and had about 2
months to do a lot of prints.
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Gavin: You chose to do landmarks from across the city. How do you decide
which places to highlight?
Stephanie: It's all about what signs or buildings I think are cool or
funny. And that's what I start at. I keep a camera with me now and sometimes it
takes me forever to get anywhere because I keep stopping to take photos. And I
get suggestions as well. And some nice people send me photos of places that
have been torn down.
Gavin: Do you do them as a full screen printing or as a computer print,
and why did you choose that route?
Stephanie: I do everything digitally. That's how this whole thing
started. I want to eventually do actual screen prints of some of the images.
The main reason I do them digitally is time and cost. I couldn't sell them for
what I do if they were screen prints. And not to mention, digital it's a medium
I work the most in.
Gavin: What was the reaction to them when they started getting shown
around?
Stephanie: The reaction was kinda freaky. I did not expect it to be so
positive. I did the Arts Festival thinking it would be okay and a new
experience, but probably wouldn't lead anywhere. I didn't realize that these
places were personal to other people. When I was at the Arts Festival, everyone
had a story. Some of the motel ones were hilarious. Everyone had a Coachman's
story.
Gavin: How did you come about to do the NYC and Omaha prints?
Stephanie: Well, I am from Omaha. When I was doing these for myself,
that's the images I was doing. And New York, I visited a friend last year, and
there are just some great architecture there. I want to eventually start going
everywhere on a massive road trip and start doing other cities.
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Gavin: Aside from the prints themselves, you also put them on cards and
bags. Was that something you planned to do, or more of a decision you fell
into?
Stephanie: As with most things that happen to me, a decision I fell
into. They just seemed like natural mediums to continue with.
Gavin: Are you constantly adding to the collection, or are you doing
them in sets of series?
Stephanie: I am always adding. I have about 100 other signs and
buildings I have slotted to do. I seem to go in groups in my head. I have more
bowling allies, bars and restaurants, I want to put in sets. And I have more
out door stuff I want to do.
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Gavin: A little local, what are your thoughts on our art scene, both
good and bad?
Stephanie: I think the local art scene is good. I have seen some great
stuff in the last couple of years. I wish it was more prominent, but maybe it's
a good thing it's not. People are creating art they like, and maybe that can't
happen if it's more spotlighted or I could be full of crap.
Gavin: Anything you believe could be done to make it bigger or better?
Stephanie: Just more attention, but the people who want to see more art
find it. I do wish there were more smaller independent galleries around.
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Gavin: How about what you think of Gallery Stroll and how its evolved
over the years?
Stephanie: There's good and bad with it. I am not sure haw many people
actually want to look at the art or just want a night out, but the fact that
people are seeing art no matter the reason, it's a good thing.
Gavin: What can we expect from you the rest of this year?
Stephanie: More, more, more. I have applied to the Utah Arts Festival
and some other art festivals in Utah and would like to do the Farmers Market
again. I am going to try to get my prints in other places, and maybe do some
shows. I have to force myself to be self promoting. That's not the most natural
state for me to be in, but I am working on it.
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Gavin: Is there anything you'd like to promote or plug?
Stephanie: I have prints at Signed & Numbered and cards at Cabin
Fever, also the website, and I do
custom work.