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Monday, May 10, 2010

A&E / Culture

Shrek 4: And the Title Is ...?

Posted By on May 10, 2010, 11:34 AM

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The working title was Shrek Goes Fourth. Then there were posters announcing The Final Chapter. Then promotional materials announced Shrek Forever After. And all the while, TV ads continue to announce Shrek: The Final Chapter. So what gives? ---

It is indeed Shrek Forever After, according to a regional publicist for DreamWorks Animation. No one seems entirely clear why so many commercials still promote the Final Chapter subtitle, though it appears unlikely to confuse anyone going to the theater to see the new Shrek movie. And it's hardly the first time that a franchise sequel was undergoing tweaks at the 11th hour; in 2003, the X-Men follow-up X2 abruptly acquired the sub-title X-Men United after concerns that it wouldn't be clear the movie was about the X-Men. But you still won't see the X-Men United subtitle anywhere on screen if you catch the film on TV or DVD, suggesting that even those editing the film weren't part of the marketing decision. We'll see what title appears on screen when Shrek: Whatever the Hell It's Called hits theaters May 21.

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About The Author

Scott Renshaw

Scott Renshaw
Bio:
 Scott Renshaw has been a City Weekly staff member since 1999, including assuming the role of primary film critic in 2001 and Arts & Entertainment Editor in 2003. Scott has covered the Sundance Film Festival for 25 years, and provided coverage of local arts including theater, pop-culture conventions, comedy,... more

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